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Platform Overview

One Platform to Analyze,
Program, and Scale

Demotu helps trainers and coaches understand movement, generate smarter training programs, and manage athletes — all in one system.

Capture movement assessments with your phone, receive instant biomechanical insights, and turn that data into personalized training programs in minutes.

Everything you need to coach, deliver programs, and run your business.

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Core Systems

One Platform. Four Powerful Systems.

Analyze movement, generate personalized training programs, and run your entire operation from one unified platform.

Demotu platform on desktop, tablet, and mobile

3D Movement Analysis

Turn your phone into a biomechanics lab. Demotu captures athlete movement in 3D and evaluates how every joint moves to identify limitations that impact performance.

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Borelli AI

Demotu's AI engine analyzes biomechanical data, diagnoses movement inefficiencies, and generates personalized training recommendations based on each athlete's unique movement patterns.

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Training & Programming

Generate personalized workouts and structured training programs built directly from athlete data while maintaining full control over every detail of programming.

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Athlete & Business Management

Manage athletes, communication, scheduling, payments, and progress tracking in one centralized platform designed for high-performance environments.

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3D Movement Analysis

See How Your Clients Actually Move

Turn your phone into a biomechanics lab and run movement assessments anywhere — in your gym, on the field, or during a consultation.

Demotu captures client movement and analyzes how every joint moves to reveal mobility limitations, stability issues, and movement inefficiencies that impact performance.

Instead of guessing what’s wrong with a client’s movement, you can see it instantly and coach with confidence.

25+
Movement Assessments
0
Sensors or Hardware
<60s
Full 3D Analysis
25+
Movement Assessments
0
Sensors or Hardware
<60s
Full 3D Analysis

Power & Explosiveness

Assess jump mechanics, force production, and landing control. Identify opportunities to improve vertical jump performance and reduce lower-body injury risk.

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Mobility & Stability

Analyze overhead squat patterns to uncover mobility restrictions and stability limitations affecting movement quality.

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Balance & Control

Evaluate single-leg stability and core control — essential for injury prevention and functional strength.

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Multi-Planar Movement

Analyze movement across multiple planes using lateral and reverse lunges. Critical for sport performance and real-world movement demands.

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Posterior Chain Mechanics

Assess hip hinge patterns and posterior chain activation — the foundation for deadlifts, kettlebell swings, and power development.

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Upper Body Function

Evaluate overhead pressing mechanics and shoulder mobility to support safe and effective upper-body training.

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AI Engine

Meet Borelli AI

The Intelligence Behind Every Analysis

Borelli AI transforms raw movement data into training intelligence. By combining movement assessments, health screening, body composition, athlete goals, and trainer inputs, Borelli AI analyzes the full context of every athlete.

It then translates complex biomechanical signals into clear recommendations trainers can act on immediately.

Body Composition
Movement Assessments
Client Goals
Trainer Philosophy
Performance Metrics
Workout History
Borelli AI
Borelli AI Helps Trainers
  • Identify mobility restrictions and movement inefficiencies
  • Detect asymmetries between joints and limbs
  • Understand biomechanical limitations affecting performance
  • Generate targeted corrective exercises and training programs
  • Answer training questions through conversational AI

Borelli doesn’t replace the trainer.
It amplifies the trainer.

Programming

From Data to Training Programs

Build Smarter Programs Faster

Movement intelligence is only valuable if it leads to better training decisions. Demotu converts biomechanical insights into structured training programs tailored to each client’s needs.

Programs draw from a library of 6,000+ exercises and can be fully customized by the coach.

The result is a training system that adapts to the client instead of forcing them into generic programs.

Jordan Ramirez
Jordan Ramirez
Age 20 • Improve acceleration & reduce hamstring tightness
Completed
Movement Analysis
75Overall
82
Jump
68
Squat
74
RDL
65
Balance
71
Lunge
78
Hinge
Borelli AI Analysis

Jordan's movement scan shows strong explosive potential with above-average jump (82) and hinge mechanics (78), indicating solid posterior chain capacity and power production. However, moderate limitations in squat (68), balance (65), and lunge stability (71) suggest reduced single-leg control and force transfer during multi-joint lower body movements.

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Operations

Manage Every Client in One Platform

Run Your Entire Performance Operation

Demotu goes beyond analysis and programming. It provides the operational tools needed to manage athletes and coaching businesses at scale.

Athlete Management

Maintain detailed athlete profiles including movement data, training history, performance metrics, and notes.

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Messaging & Communication

Communicate directly with athletes to deliver feedback, training updates, and performance insights.

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Scheduling

Coordinate consultations, movement assessments, and training sessions with integrated calendar tools.

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Workout Builder

Build personalized programs for every athlete. Generate AI-powered training from each athlete's data, or create your own.

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Performance Tracking

Monitor athlete progress over time with centralized performance data and analytics.

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Payments & Billing

Manage memberships, subscriptions, and billing directly inside the platform.

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Everything you need to run your coaching operation — in one system.

Comparison

Not Just Workout Software. Movement Intelligence.

Most coaching platforms help you deliver workouts. Demotu helps you analyze movement, prescribe smarter training, and scale your coaching business.

Feature
Typical Platforms
Demotu
Movement Analysis
Not available
Markerless 3D analysis via phone
Biomechanical Insights
No joint-level analysis
Joint-by-joint biomechanical analysis
AI Coaching Intelligence
Basic automation
AI-powered coaching insights
Data-Driven Programming
Manual workout creation
Training generated from movement data
Exercise Library
Limited libraries
6,000+ exercise library
Personalized Training
Manual customization
Hyper-personalized plans from data
Athlete Management
Basic client tracking
Full profiles with movement data
Performance Tracking
Basic progress tracking
Centralized performance analytics
Messaging
Basic messaging tools
Integrated athlete communication
Payments & Billing
External integrations
Native billing & subscriptions
FAQ

Frequently Asked Questions

What is Demotu?

Demotu is a performance coaching platform that combines 3D movement analysis, AI-powered training insights, workout programming, and athlete management in one system.

It helps coaches understand how athletes move, generate smarter training programs, and manage their entire coaching operation from a single platform.

How quickly can I get started?

Most coaches can run their first movement assessment within minutes of creating an account.

Simply choose a movement, record the athlete with your phone, and Demotu generates a full biomechanical analysis in under 60 seconds.

Is Demotu difficult to learn?

No. Demotu is designed for coaches and trainers, not engineers.

The platform guides you through each step — from capturing movement assessments to generating training programs — so you can start using it immediately. Most coaches feel comfortable with the system after their first scan.

How does the movement analysis work?

Demotu uses markerless computer vision to analyze athlete movement using just a phone camera.

Coaches record a short movement assessment, and the platform evaluates how each joint moves in three dimensions to identify mobility limitations, asymmetries, and movement inefficiencies that impact performance.

Do I need any special hardware?

No. Demotu requires no sensors, wearables, markers, or lab equipment. All movement assessments are captured using a standard phone camera, allowing coaches to run assessments anywhere — in the gym, on the field, or during consultations.

What is Borelli AI?

Borelli AI is the intelligence engine inside Demotu.

It analyzes movement assessments along with athlete goals, body composition, training history, and performance data to generate actionable coaching insights and training recommendations.

Borelli doesn't replace the trainer — it helps trainers make faster and more informed decisions.

Can I still create my own workouts and programs?

Yes. Coaches maintain full control over programming. Demotu can generate training recommendations based on movement data, but you can also fully customize workouts, build structured programs, and design training blocks using the 6,000+ exercise library.

Can I use Demotu during consultations?

Yes. Movement assessments turn consultations into data-driven coaching sessions, helping athletes see exactly how they move and what may be limiting their performance. This makes it easier to demonstrate expertise and convert consultations into clients.

Can Demotu help me close more personal training clients?

Yes. When athletes can see how their body moves and understand what may be limiting their performance, the value of coaching becomes clear.

Many trainers use Demotu to increase consultation conversion rates by making movement assessments part of the onboarding process.

What types of coaches use Demotu?

Demotu is used by a wide range of performance professionals, including:

  • Personal trainers
  • Strength and conditioning coaches
  • Sports performance facilities
  • Gyms and training studios
  • Collegiate athletic programs
  • Professional sports teams
  • Athlete development organizations

The platform scales from individual trainers to large performance organizations managing many athletes.

Is Demotu only for elite athletes?

No. Demotu works for athletes and clients at every level of performance, from general fitness clients to elite athletes.

Movement analysis helps coaches deliver better programs whether the goal is mobility improvement, injury prevention, or performance development.

How many movement assessments are available?

Demotu currently includes 25+ movement assessments, with additional assessments continuously being added as the platform evolves.

Do athletes need to download an app?

Yes. Athletes download the Demotu app to access their training programs, communicate with their coach, track progress, and participate in remote movement assessments — all in one place.

Can Demotu manage my entire coaching operation?

Yes. Demotu includes the operational tools needed to run a coaching business, including:

  • Athlete profiles
  • Messaging and communication
  • Scheduling and consultations
  • Workout programming
  • Performance tracking
  • Memberships and billing

This allows coaches to manage their entire athlete operation from one platform.

Will Demotu replace my programming style?

No. Demotu is built to support your coaching philosophy, not replace it. The platform provides insights and training recommendations, while coaches maintain complete control over workouts, programs, and training decisions.

Will Demotu slow down my coaching workflow?

No. Demotu is designed to make coaching faster and more efficient, not more complicated.

Movement assessments take less than a minute to capture, and Borelli AI quickly translates the results into insights you can use to guide programming. Coaches can then generate training programs in minutes while still maintaining full control over every detail.

Can I use Demotu alongside my current coaching methods?

Yes. Demotu is built to enhance your existing coaching process, not replace it. You can continue programming the way you prefer while using movement analysis and AI insights to make better training decisions.

Many coaches integrate Demotu into their consultations, athlete assessments, and program design workflows.

Can Demotu be used by teams and larger performance organizations?

Yes. Demotu is designed to support both individual coaches and larger performance organizations managing multiple athletes.

Facilities, collegiate programs, and performance teams use Demotu to standardize movement assessments, generate training programs, and manage athlete development across their entire roster.

Can I see how Demotu works before starting a trial?

Yes. You can book a demo to see the full platform in action. During the demo we'll walk through movement analysis, AI-generated training insights, programming tools, and athlete management so you can see how Demotu fits into your coaching workflow.

Is a credit card required to start the free trial?

Yes. A credit card is required to start the trial, but you won't be charged until the trial period ends. You can cancel anytime before the trial expires.

Transform the Way You Train

The future of performance coaching is data-driven.

With Demotu, coaches gain the visibility, intelligence, and infrastructure needed to deliver more precise training and better athlete outcomes.