Coach capturing an athlete's movement with Demotu in a gym
Fitness

The Most Powerful Tool In Your Gym.

Whether you're coaching clients yourself or managing a team of trainers, Demotu gives you everything you need to assess movement, build personalized programs, manage clients, and scale your coaching business from one connected platform.

Trusted by coaches & fitness businesses worldwide

UFFLSlamBallGold's GymIowa StatePenn StateSouth AlabamaSaint Joseph'sASU Mid-SouthSMWCSaint Mary's

Built for Every Fitness Business.

Whether you're an independent coach or operate multiple locations, Demotu adapts to your coaching model.

Personal trainer reviewing movement data with a client in a gym

Personal Trainers

Deliver a premium coaching experience with objective movement analysis, personalized programming, and measurable client progress.

Coach and client reviewing a program together in a gym

Online & Hybrid Coaches

Assess clients remotely, build individualized programs, monitor progress, and stay connected from anywhere.

Coaching staff meeting around a table in a gym

Gyms & Studios

Standardize assessments across your coaching staff, improve client retention, and create premium services that increase revenue.

Athlete sprinting on an indoor track at a performance facility

Performance Facilities

Connect movement analysis, programming, nutrition, recovery, and client management into one complete performance system.

One Connected Coaching Platform.

Great coaching isn't built around workouts. It's built around understanding the person in front of you. Demotu connects every part of the coaching process into one workflow.

Everything lives in one client profile, giving every coach complete context for every decision.

Demotu connected coaching platform on laptop and phone
3D Movement Analysis

Every Assessment Starts With Your Phone.

Capture objective movement data in under 60 seconds using only a smartphone.

No sensors. No markers. No expensive equipment. Automatically assess:

  • Joint angles
  • Mobility
  • Stability
  • Left vs. right asymmetries
  • Movement compensations
  • Squat mechanics
  • Hinge mechanics
  • Lunges
  • Single-leg stability
  • Jump mechanics
  • Balance
  • Overall movement quality

Every assessment creates an objective baseline that guides programming and gives clients something measurable to improve.

Athlete performing a movement assessment with 3D tracking points on an iPhone
Detailed Reporting

Turn Assessments Into Conversations Clients Understand.

Every assessment automatically generates detailed reporting that transforms complex movement data into clear, actionable coaching insights.

Instead of explaining movement limitations verbally, show clients exactly what you're seeing. Every report includes:

  • Joint-by-joint scoring
  • Left vs. right comparisons
  • Mobility and stability analysis
  • Compensation breakdowns
  • Movement quality scores
  • Historical progress tracking
  • AI-generated coaching insights
  • Corrective exercise recommendations
  • Printable and shareable reports
  • White-labeled reporting

Better reporting builds trust, increases client buy-in, and creates more valuable consultations from day one.

Coach reviewing an assessment report with a client on a tablet in a gym
Borelli AI

Coach More Clients Without Compromising Quality.

Borelli AI combines movement analysis, training history, nutrition, recovery, goals, and your coaching philosophy to provide recommendations personalized to each client.

Generate:

  • Corrective exercises
  • Individual workouts
  • Multi-week training blocks
  • Long-term programs
  • Consultation summaries
  • Coaching insights
  • Exercise substitutions
  • Answers to client questions

Spend less time building programs and more time coaching.

Coach training a client in a gym
Personalized Programming

Build Programs From Data, Not Templates.

Every client moves differently. Their program should reflect that.

Create individualized:

  • Workouts
  • Training blocks
  • Strength programs
  • Mobility plans
  • Corrective exercise progressions
  • Performance programs

Every reassessment helps refine the next phase of coaching, ensuring programs evolve alongside the client.

Demotu showing a personalized, data-driven training program on an iPhone
Nutrition

Coach Beyond the Workout.

Results are influenced by more than training.

Create personalized nutrition plans, monitor adherence, and help clients build better habits alongside their training program. Features include:

  • Meal planning
  • Macro tracking
  • Food logging
  • Nutrition coaching
  • Progress monitoring

Nutrition becomes part of the complete coaching experience—not a separate app.

Coach preparing nutrition meal prep in a kitchen
Wearables

Understand Recovery Alongside Performance.

Movement tells you how clients move. Wearables help explain why.

Connect wearable data to monitor:

  • Sleep
  • Recovery
  • Readiness
  • Heart rate
  • Daily activity
  • Training load

See movement, recovery, and training together to make more informed coaching decisions.

Demotu showing wearable recovery and readiness data on an iPhone
Business Management

Run Your Entire Coaching Business From One Platform.

Stop managing your business across multiple apps.

Demotu brings everything together. Manage:

  • Coaches
  • Clients
  • Assessments
  • Programs
  • Nutrition
  • Messaging
  • Scheduling
  • Payments
  • Progress tracking
  • Business reporting

Whether you coach 25 clients or manage multiple facilities, every coach works from the same connected platform.

Demotu business management dashboard on an iPhone

Built to Grow Your Business.

Demotu helps you improve coaching outcomes while strengthening your business.

Increase Personal Training Revenue

Turn movement assessments into premium consultations that create immediate value and help clients commit to coaching.

Improve Client Retention

Objective reassessments and visible progress keep clients engaged and reinforce the value of your coaching.

Standardize Your Team

Ensure every coach follows the same assessment, programming, and reassessment process to deliver a consistent client experience.

Coach More Clients

Reduce administrative work with AI-assisted programming and connected workflows so your coaches can spend more time coaching.

Number of Trainers10
Consultations / Trainer / Month8
Avg Monthly PT Value$300
Assessment Price$100
Assessments / Month40
Monthly Consultations
80
Without Demotu
17% close rate
14
new PT clients / mo
$4,200/mo
With Demotu
33% close rate
26
new PT clients / mo
$7,800/mo
Additional PT Clients
+12/mo
Additional PT Revenue
+$3,600/mo
Assessment Revenue
+$4,000/mo
Total Additional Monthly Revenue
$7,600/mo
Projected Annual Revenue Impact
$91,200

Based on the industry-observed improvement from ~17% to ~33% consultation close rates when movement assessments are included.

Trusted By Performance Organizations

Real Teams. Real Results.

From professional leagues to elite training facilities, performance staff use Demotu to assess movement, reduce injury risk, and develop athletes.

Zakk · Redline Athletics
Demotu has been an incredible addition to the value we deliver to our athletes and the support we provide our coaches. Their tools and their commitment to continually pushing the limits of the fitness and sports performance industry are truly unmatched.
Phil PadillaNational Director of Athletic Development, Redline Athletics
I have utilized Demotu over the past two seasons as an integral part of our athlete evaluation and performance process. We incorporated the technology into our entrance physicals, screening more than 500 athletes to efficiently identify movement limitations and potential risk factors.
Dr. Steve Trocchio, PT, DPTDirector of Player Rehabilitation, UFL
Whether evaluating an entire roster or focusing on individual athletes, the platform seamlessly accommodated both team-wide and personalized approaches, making it an indispensable tool in optimizing athlete performance.
Joe ResendezDirector of Sports Medicine, Penn State
If you want an efficient and accurate way to pinpoint gaps in your programming, use Demotu. It provides the precise insights I need to tailor training for each team's specific movement needs both in the weightroom and competition.
Chris DoukakisDirector of Strength & Conditioning, Chaminade College Prep

Build a Better Coaching Business.

Every assessment becomes a coaching opportunity.Every report builds client confidence.Every reassessment reinforces your value.

Whether you're an independent coach or leading a growing team, Demotu helps you deliver better coaching, create better client experiences, and build a stronger business.