Book a 1-on-1 consultation with our teamBook a Demo →

Effective Date: February 6, 2026

1. Agreement between User and Demotu

Welcome to Demotu. The Demotu website located at www.demotuapp.com (the "Site"), the Demotu mobile application, and all related services, features, and content (collectively, the "Service") are owned and operated by Demotu Inc. ("Demotu," "we," "us," or "our"). By accessing or using the Service, you ("User" or "you") agree to be bound by these Terms of Use (the "Terms"). If you do not agree to these Terms, you must immediately cease all use of the Service. Please read these Terms carefully and keep a copy for your reference.

2. Description of Service

Demotu is a movement analysis software platform designed to assist fitness professionals, sports performance specialists, trainers, gyms, and athletic organizations with analyzing movement patterns and program design. The Service is intended for professional and personal use in fitness, sports performance, athletic training, and related disciplines by individual users or by organizations with a valid subscription agreement with Demotu.

3. Privacy

Your use of the Service is subject to Demotu's Privacy Policy, available at www.demotuapp.com/privacy-policy. Please review our Privacy Policy, which governs how we collect, use, and protect your personal information.

4. Electronic Communications

Visiting the Site or sending emails to Demotu constitutes electronic communications. You consent to receive electronic communications and you agree that all agreements, notices, disclosures, and other communications that we provide to you electronically, via email and on the Site, satisfy any legal requirement that such communications be in writing.

By creating an account or using the Service, you also consent to receive marketing and promotional communications from us, including product updates, offers, and newsletters. Users located in the European Economic Area or United Kingdom are excluded from this consent and will be asked to opt in to marketing communications separately. All users may unsubscribe from marketing communications at any time by clicking the unsubscribe link in any marketing email or by contacting us at support@demotuapp.com.

5. Your Account

If you use the Service, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your devices. You agree to accept responsibility for all activities that occur under your account or password. You may not assign or otherwise transfer your account to any other person or entity. You acknowledge that Demotu is not responsible for third-party access to your account that results from theft or misappropriation of your account credentials. Demotu reserves the right to refuse or cancel service, terminate accounts, or remove or edit content in our sole discretion.

Each account is for use by a single individual. Use of an account on behalf of an organization, team, or any other entity requires a separate organizational subscription agreement with Demotu. Sharing account credentials with others or allowing multiple individuals to access the Service through a single account is prohibited without Demotu's prior written consent.

6. Children Under Thirteen

Demotu does not knowingly collect, either online or offline, personal information from persons under the age of thirteen. If you are under 18, you may use the Service only with the permission of a parent or guardian.

7. Intellectual Property

All content included as part of the Service, such as text, graphics, logos, images, software, algorithms, data models, movement analysis methodologies, user interface designs, and the compilation thereof, is the exclusive property of Demotu Inc. or its licensors and is protected by copyright, trademark, patent, trade secret, and other intellectual property laws. You agree to observe and abide by all intellectual property notices and restrictions contained in the Service.

You are granted a limited, non-exclusive, non-transferable, revocable license to access and use the Service strictly in accordance with these Terms and solely for your own internal business, personal fitness, sports performance, or athletic training purposes. This license does not include the right to:

  • Modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell any content, information, software, or services obtained from the Service;
  • Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, algorithms, or data models underlying the Service;
  • Use the Service or any content therein for any commercial purpose not expressly permitted by Demotu in writing;
  • Remove, alter, or obscure any copyright, trademark, or other proprietary notices from the Service.

8. Trademark and Name Use

The name "Demotu," the Demotu logo, and all related names, logos, product and service names, designs, and slogans are trademarks of Demotu Inc. or its affiliates (collectively, the "Marks"). You must not use the Marks without the prior written permission of Demotu. Without limiting the foregoing, the following are expressly prohibited without Demotu's prior written consent:

  • Using the name "Demotu" or any Marks in any publication, research paper, academic study, journal article, conference presentation, poster, or any other scholarly or professional work;
  • Referencing or identifying Demotu, the Service, or its technology in connection with any research study, clinical trial, validation study, or any other form of investigation or analysis;
  • Implying any endorsement, partnership, affiliation, or sponsorship by Demotu in any materials, publications, or communications;
  • Using the Marks in any advertising, marketing, promotional materials, or commercial communications;
  • Registering or attempting to register any trademark, domain name, social media handle, or business name that is identical to, confusingly similar to, or incorporates any of the Marks.

Any unauthorized use of the Marks may constitute a violation of trademark law, unfair competition law, and other applicable laws, and Demotu reserves all rights and remedies available at law and in equity.

9. Prohibition on Unauthorized Research Use

You may not use the Service, any data obtained through the Service, or any information about Demotu's users, technology, or methodologies for any research purpose without Demotu's express prior written consent. This prohibition includes, but is not limited to:

  • Conducting, participating in, or contributing to any academic, scientific, clinical, or commercial research study that involves the Service, its users, its data, or its technology;
  • Collecting, aggregating, or analyzing data from the Service or about its users for the purpose of any research, study, report, or publication;
  • Using the Service to validate, benchmark, compare, or evaluate any product, technology, methodology, or service for research purposes;
  • Publishing, presenting, or disseminating any findings, conclusions, or data derived from or related to the use of the Service without Demotu's prior written approval;
  • Enrolling, recruiting, or soliciting Demotu users as participants or subjects in any research study, survey, or investigation through or in connection with the Service;
  • Using any data, output, assessment, or analysis generated by the Service as a data source in any research context.

Any research use of the Service or data obtained through the Service requires a separate written research agreement with Demotu Inc. Requests for research partnerships may be directed to support@demotuapp.com. Unauthorized research use constitutes a material breach of these Terms and may result in immediate termination of your account, legal action, and claims for damages including but not limited to injunctive relief, disgorgement of profits, and statutory damages.

Upon request by Demotu, any party who has collected, stored, or processed data through unauthorized research use of the Service must promptly destroy all copies of such data in any form, including but not limited to raw data, processed data, derived analyses, and any materials incorporating such data, and must certify in writing to Demotu that such destruction is complete within fourteen (14) days of the request. Failure to comply with a destruction request shall constitute a continuing material breach of these Terms.

10. Data Scraping and Automated Access

You may not use any automated means, including but not limited to robots, spiders, scrapers, crawlers, data mining tools, or any other automated technology, to access, collect, harvest, scrape, or extract any data, content, or information from the Service. You may not access the Service for any purpose of monitoring its availability, performance, or functionality, or for any benchmarking or competitive purpose. Any unauthorized automated access to the Service is expressly prohibited and constitutes a material breach of these Terms.

11. User Content, Submissions, and Output Data

Demotu does not claim ownership of the content you provide to the Service (including feedback and suggestions) or post, upload, input, or submit to the Service (collectively, "Submissions"). However, by providing Submissions, you grant Demotu a non-exclusive, worldwide, royalty-free, sublicensable license to use, reproduce, modify, and display your Submissions solely in connection with operating and improving the Service.

You represent and warrant that you own or have sufficient rights to grant the above license for any Submissions you provide, and that your Submissions do not violate any third-party rights. No compensation will be paid with respect to the use of your Submissions. Demotu may remove any Submission at any time in its sole discretion.

Demotu retains all rights, title, and interest in and to all analytical outputs, assessments, scores, joint angle measurements, movement analyses, AI-generated insights, derived data, and any other results generated by the Service (collectively, "Output Data"). The methodologies, algorithms, and models used to generate Output Data are the proprietary property of Demotu. You are granted a limited, non-exclusive, non-transferable license to use Output Data solely for the permitted purposes described in Section 2 of these Terms. Output Data may not be reproduced, distributed, published, or used for any research, commercial, or other purpose not expressly authorized by these Terms without Demotu's prior written consent.

12. No Unlawful or Prohibited Use

As a condition of your use of the Service, you warrant that you will not use the Service for any purpose that is unlawful or prohibited by these Terms. You may not use the Service in any manner that could damage, disable, overburden, or impair the Service or interfere with any other party's use and enjoyment of the Service. You may not obtain or attempt to obtain any materials or information through any means not intentionally made available or provided for through the Service.

13. Links to Third-Party Sites and Services

The Service may contain links to third-party websites or services ("Linked Sites"). Demotu is not responsible for the content, accuracy, or practices of any Linked Site. The inclusion of any link does not imply endorsement by Demotu. Certain services made available via the Service are delivered by third-party providers. By using any product, service, or functionality originating from the Service, you acknowledge that Demotu may share information with third parties with whom Demotu has a contractual relationship to provide the requested functionality.

14. Medical and Professional Disclaimer

The Service is not a medical device and is not intended to diagnose, treat, cure, or prevent any disease or medical condition. The movement analysis, data, and information provided through the Service are for informational and educational purposes only and should not be relied upon as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a qualified healthcare provider with any questions regarding a medical condition. Demotu makes no representations or warranties regarding the accuracy, reliability, or completeness of any movement analysis or assessment provided through the Service.

The Service is not covered by the Health Insurance Portability and Accountability Act (HIPAA) by default. Users who are HIPAA-covered entities (such as healthcare providers, clinics, or other organizations subject to HIPAA) must not submit Protected Health Information (PHI) through the Service without first executing a Business Associate Agreement (BAA) with Demotu. Submitting PHI without an executed BAA constitutes a material breach of these Terms, and the submitting party assumes all responsibility for any resulting regulatory exposure. To inquire about a BAA, contact us at support@demotuapp.com.

15. Disclaimer of Warranties

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, DEMOTU DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. DEMOTU DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. DEMOTU MAKES NO WARRANTY REGARDING THE ACCURACY, RELIABILITY, OR COMPLETENESS OF ANY CONTENT, DATA, OR ANALYSIS PROVIDED THROUGH THE SERVICE. YOUR USE OF THE SERVICE IS AT YOUR OWN RISK.

16. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL DEMOTU, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, OR SUPPLIERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, GOODWILL, DATA, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OR INABILITY TO USE THE SERVICE, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, EVEN IF DEMOTU HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT SHALL DEMOTU'S TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE EXCEED THE AMOUNT YOU PAID TO DEMOTU, IF ANY, DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

17. Indemnification

You agree to indemnify, defend, and hold harmless Demotu, its officers, directors, employees, agents, licensors, and suppliers (collectively, the "Service Providers") from and against all losses, expenses, damages, and costs, including reasonable attorneys' fees, resulting from any violation of these Terms, any activity related to your account (including negligent or wrongful conduct), or any unauthorized use of the Service by you or any person accessing the Service using your account.

18. Cancellation and Refund Policy

You may cancel your subscription at any time through your account settings or by contacting us at support@demotuapp.com. Upon cancellation, your access to paid features will continue until the end of your current billing period. Refunds, if applicable, will be handled on a case-by-case basis at Demotu's discretion.

19. Termination

Demotu reserves the right, in its sole discretion, to terminate or suspend your access to the Service at any time, with or without cause, and with or without notice. Upon termination, your right to use the Service will immediately cease. All provisions of these Terms that by their nature should survive termination shall survive, including but not limited to intellectual property provisions, trademark and name use restrictions, research use prohibitions, warranty disclaimers, limitation of liability, and indemnification obligations.

20. Governing Law and Dispute Resolution

These Terms and any disputes arising out of or relating to these Terms or the Service shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law principles. Any legal action or proceeding arising under these Terms shall be brought exclusively in the state or federal courts located in the State of Delaware, and you hereby consent to the personal jurisdiction and venue of such courts.

Before initiating any legal proceeding, you agree to first attempt to resolve any dispute informally by contacting Demotu at support@demotuapp.com. If a dispute is not resolved within thirty (30) days of the initial notice, either party may proceed with formal legal action.

21. International Users

The Service is controlled, operated, and administered by Demotu from our offices within the United States. If you access the Service from a location outside the United States, you are responsible for compliance with all applicable local laws. You agree that you will not use the Service in any country or in any manner prohibited by any applicable laws, restrictions, or regulations. By accessing the Service from outside the United States, you consent to the transfer of your data to the United States and acknowledge that your data will be processed in accordance with United States law.

22. Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid, legal, and enforceable while preserving its original intent. If such modification is not possible, the provision shall be severed from these Terms, and the remaining provisions shall continue in full force and effect.

23. No Waiver

The failure of Demotu to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver of any provision of these Terms will be effective only if in writing and signed by Demotu.

24. Entire Agreement

These Terms, together with the Privacy Policy and any other agreements expressly incorporated by reference herein, constitute the entire agreement between you and Demotu with respect to the Service. These Terms supersede all prior or contemporaneous communications and proposals, whether electronic, oral, or written, between you and Demotu with respect to the Service.

25. Changes to Terms

Demotu reserves the right, in its sole discretion, to modify these Terms at any time. The most current version of the Terms will be posted on the Site with the updated effective date. Material changes will be communicated to registered users via email or through the Service. Your continued use of the Service after any changes to the Terms constitutes your acceptance of the revised Terms. Demotu encourages you to review the Terms periodically.

26. Contact Us

Demotu welcomes your questions or comments regarding these Terms of Use. Please contact us at:

Demotu Inc.
support@demotuapp.com
1024 Iron Point Road #1069
Folsom, CA 95630
United States